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Bluewashing: The Truth Behind Bottled Water
We all know the importance of drinking clean fresh water. Many people believe it’s best to only drink bottled water. Water covers more than 70% of the Earth’s surface however only 1% of the Earth’s water is available as drinking water. ~ Health Freedoms
For every liter of water that goes into a plastic bottle of water, two liters of water were used to make the plastic bottle and bottle the water. This eye-opening fact and others were published today in a new report from Food & Water Watch entitled, Why the Bottled Water Industry’s EcoFriendly Claims Don’t Hold Water.
In 1993, the United Nations established March 22 as World Water Day to focus on global water problems, but recently, the event has become hijacked by bottled water companies. The International Bottled Water Association in its press release titled World Water Day: Where Bottled Water Fits In said that “Bottled water is a healthy beverage that is produced by an industry with an outstanding tradition of environmental stewardship, protection and sustainability.” The American Beverage Association, with members such as The Coca-Cola Company, PepsiCo and Nestle Waters North America, said it “commends World Water Day and efforts to improve water resources and sanitation throughout the world.” Nestle Waters North America issued its own statement “Supporting World Water Day and Beyond.” These companies cite their donations to water charities or efforts to reduce the amount of water that they use in their production as evidence of the leadership role that they are playing in addressing the world water crisis. Yet these activities serve as a distraction from the water problems associated with the product—a prime example of corporate bluewashing.
Key Facts
- Spring water used for bottled water comes from environmentally sensitive areas.
- Groundwater pumping can cause water levels to decline both underground and in surrounding lakes, rivers and streams.
- As long as water bottlers profit from water, they have no financial incentive to reduce their total water consumption.
- Tap water has the lowest water footprint and the lowest carbon footprint of any beverage.
- In 2007, bottled water production in the United States used the energy equivalent of 32 to 54 million barrels of oil—enough to fuel about 1.5 million cars for a year.
- The manufacture of polyethylene terephthalate (PET) bottles, water extraction, bottling and distribution amounts to up to 2,000 times the energy cost of producing tap water.
- In 2006, only one out of every four water bottles were recycled; at this rate, millions of tons of empty plastic bottles end up in landfills.
- The distribution of bottled water uses energy and therefore contributes to climate change.
The bottled water industry’s attempts to sell itself as environmentally friendly cover up the real effects of the product and distract consumers from the most responsible source of water there is: the tap.
Many American consumers can see the truth behind the industry’s marketing tactics and are taking part in a nationwide movement to stop drinking bottled water. According to the College Sustainability Report Card, 23 college campuses had a disposable water bottle ban in effect as of February 2010. The U.S. Conference of Mayors passed a resolution in 2007 stating the importance of municipal water, and another resolution in 2008 encouraging mayors to phase out government use of bottled water. A growing number of municipalities have banned government spending on bottled water, including Los Angeles, San Francisco and New York City.
Event planners have begun hosting bottled water free events, and restaurants, starting in San Francisco, have stopped selling bottled water. As more and more people are turning their attention back to the tap, it is not enough to simply stop buying bottled water–the public must also invest in public water infrastructure so that tap water remains a safe, affordable source of environmentally sustainable drinking water. A federal Clean Water Trust Fund would accomplish this goal by providing a dedicated and steady source of funding for public water infrastructure that would allow municipalities and states to make the necessary repairs and upgrades to their water systems to ensure clean affordable water for all.
As long as they Fluoridate, will be required to find healthy water elsewhere!
I care about the environment very much but I also value my health. I refuse to drink tap water. I refuse anything treated with chemicals, period. We can discuss the “good of all” until we are all blue in the face but it will always boil down to protecting my body first. The writer made a statement that tap water needs to remain safe. I do not believe tap water was ever safe no more then genetically altered food or FDA approved poisons are safe. God created this planet to supply man with the means to survive. I am not looking for man to save a planet by killing it’s people. We can all do our part regarding plastics and protecting the environment but the actions of our own government policies sure does sicken me more then the water and food we are expected to consume for the good of all.
We can drink tap water; just add Adya Clariy.
We cannot drink water from the faucet as it it toxic with fluoride and chlorine.
The industry is causing the use of bottled water. Instead of getting rid to the toxic
waste, fluoride, they sell it to the water services. It causes cancer and reduces
intelligence. We have no choice but to get bottled water.
I agree with Dick Saunders, Jr.
“As long as they Fluoridate, will be required to find healthy water elsewhere!”
Any who would like to know more about the dangers of water fluoridation can go to the Fluoride Action Network at http://www.fluoridealert.org.
I don’t buy bottled water any more. With the money I’m saving I installed a filter under my sink and purchased some stainless steel and acrylic bottles (can’t use steel water bottles in the Midwest in winter, I found out the hard way)to refill. I do landscaping, so during the summer I drink gallons of water, and I know that I’m getting clean, fresh, healthy, environmentally-conscious water. It was easy to install the filter. I did it myself in an hour or so. I understand the health concerns that folks have about tap water, but if our planet is polluted by plastic water bottles we won’t be healthy, either.